Webdesign Onlineshop - Design in the webshop

Katleen Hinz, 8 November 2022
5 Min. reading time

You would like to create your own online shop for your products, but you don't know exactly how to design your web design so that visitors will also buy your products?

In this article, we give you all the information you need for improved web design and reveal tips on what is important when it comes to web design in an online shop.

How to improve the web design in the online shop?

  1. Keep it simple 

This refers to both the handling and the web design of your online shop. Potential customers should feel comfortable on your website and quickly find the information they are looking for. To do this, keep your design as simple as possible to avoid any confusion.

  1. No distractions 

Too many different colours and too much text or information in the web design at once distract from the essentials and are not a good idea if you want visitors to buy your products. Avoid displaying and flashing unnecessary pop-ups at this point.

  1. Build trust 

Winning the trust of your future customers is very important so that they will ultimately buy your products. This works best through branding. Introduce yourself and your brand and show your customers what makes you special.

  1. Put yourself in the shoes of your future clients

When you create your web design, you should make sure that everything is presented clearly and understandably and that navigation through your web shop is as easy as possible. At this point, look at your online shop with the visitor's eye. Is everything clear? Could there still be questions? What do visitors absolutely need?

  1. Easy checkout

Almost the most important thing in your webshop is a simple and fast checkout. If it is not clear and easy to understand, customers can quickly make a wrong purchase or even not make a purchase at all. Make sure you show them what information you need, such as the customer's name and address, and where they can enter this information. Also outline any delivery and payment options.

  1. Understanding the psychology of colours

Different colours trigger different emotions in people. Take advantage of this and use the colours that suit your online shop. For example, blue stands for reliability and credibility. Yellow stands for warmth and optimism and orange for happiness and trust. 

  1. Use professional photos and not stock photos

If you want to come across as credible to your customers, you have to offer them what they want. These are not just any stock photos taken from the internet, but pictures of your products. It is best to have them professionally taken and from different perspectives.

  1. Not too long and complicated sentences

When it comes to typography, it is especially important that you do not use too long, complicated or convoluted sentences in your descriptions or texts about products. Keep your sentences short and get straight to the point. To simplify the overview, use bullet points. This makes it more likely that visitors will read them.

  1. Pay attention to spelling and grammar 

When setting up your website, make sure that the spelling and grammar are correct. Pages with obvious typos look dubious and unprofessional. 

  1. Show reviews/feedback from customers

When visitors become aware of your webshop, they certainly want to know whether customers who have already bought something from you were satisfied with your products. Therefore, include feedback or reviews already received from your customers directly in your web design. 

What is important in web design for an online shop?

  • User-friendly and modern layout
  • Colour design to match the corporate design
  • Easy orientation through navigation
  • Display call-to-action buttons (e.g. "Add to shopping cart")
  • Provide search box with filters
  • Build in (micro)interactions
  • Responsive web design development
  • Create an accessible online shop
  • Optimise loading speed

What can we learn from f5.design do for you and your online shop?

We help you optimise your web design

Of course, we are at your side at all times during the entire web design planning and design process. We will develop a clear concept together with you and support you in the implementation. 

In our company we work with CMS, which means that you as the website owner also have the possibility to make your own changes to the web design.

You can get an overview of our services here: Web design agency

We support you in developing an online marketing strategy 

Together with you, we develop a marketing strategy for your online shop. How do you want users to become aware of your webshop? There are various marketing strategies, such as search engine marketing (SEM) or social media marketing. 

In search engine marketing, a further distinction is made between search engine optimisation (SEO), also known as Google optimisation, and search engine advertising (SEA). 

We create social media advertising for your online shop

No matter which of the two online marketing strategies (search engine marketing or social media marketing) you choose - or even both - we are the right contact! We improve your SEO according to Google's ranking factors or design and create marketing measures such as ads for Google, YouTube or social media such as Facebook, Instagram or TikTok.

Social media marketing is almost unavoidable nowadays, as the majority of users will probably become aware of your webshop through advertisements or ads on social networks. 

Search engine optimisation is also important, as this is the only way to gain potential customers via Google. If your webshop can only be found on the fifth page of Google, your shop will certainly not receive any traffic. Better Google optimisation = better Google ranking.

We help your webshop to a better Google ranking

In order to improve your ranking on Google, we must first and foremost optimise your webshop according to the SEO measures. Search engine optimisation means that we optimise your online shop for search engines, as the name suggests. In this case, the search engine is Google.

It is important to improve your website in certain ways so that the Google algorithm picks up your webshop. This leads to a higher Google ranking, which means that your page is found faster on Google. At the same time, this also means that you automatically receive more potential customers, which means that you also generate more sales.

These SEO measures are, for example, grammatically and content-wise correct content, the placement of relevant keywords, user-friendliness and the loading speed of your website. If you pay attention to all these and other ranking factors, Google will rank your website highly.

We give you information on the maintenance and care of your website

In the future, the web design must also be optimised according to the latest trends and Google ranking factors. But you don't have to worry in this area either, because we will help you with any problems or questions! 

To ensure that your webshop continues to be maintained after publication, we provide you with tips and more detailed information on maintaining your online shop. If you do not want to do this yourself, we offer you our help with maintenance and care.


If we've piqued your interest, we'd be happy to optimise your web design and help you plan and design your online shop. Simply contact us via our website and arrange a free 30-minute initial consultation with our experts today. Here we will give you all the necessary information and answer all your questions about web design in the online shop!

We look forward to hearing from you!

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Article from
Katleen Hinz
Katleen is a content creator at f5.design. But above all, she is an expert in international communication and media studies. In her free time, she travels and explores the world with a zest for life.

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