Media agency or advertising agency? 
Difference & Benefits

Media agency & advertising agency: What is the difference? And - what exactly do media agencies do? We clarify this and more in this article!

This picture shows a woman working in a media agency looking at a man.

Media agency or advertising agency - what's the difference? 

A media agency deals with different media, channels and marketing measures to increase a client's visibility online and offline. An advertising agency, on the other hand, specialises in targeted advertising with products and services.

Media agencies have a broader range of services than advertising agencies. The holistic view enables Media agencies, individually tailored to customers and Company and strengthen their position in the market.

In this way, the measures that bring the most benefit in the context of the industry, the target group, the own company and the location can always be tackled. In this way, the goals set for oneself can be achieved with a high degree of probability.

The services that such an agency implements on the Internet include, on the one hand, high-quality web design. Since interested parties are increasingly looking online for the right companies, above all a optimised website usually makes sense for the self-employed and entrepreneurs.

This image shows the word web design against an abstract background composed of various web pages.

A Media agency offers companies and private individuals not only the creation of a website, but also various marketing measures. We deal with this topic in the section: Online marketing measures by media agencies.

In addition to the digital media, a Media agency parallel with classical marketing channels, for example the Print media. These are available in all sizes, from brochures and stationery to wall designs for offices or company buildings.

The greatest overlap between the different services of the Agencies is advertising. Advertising agenciesagencies that specialise exclusively in advertisements are the exception rather than the rule. The holistic view of all facets of the company is a great advantage and one of the main differences why media agencies are becoming increasingly popular.

What does a media agency do?

A media agency helps its clients implement and manage marketing strategies to achieve their business goals. After an analysis of the target groups, advertising and marketing channels are precisely tailored to them.

The Analysis of the target groups and competition is always the starting point for all considerations. On the basis of the findings from these analyses, the Media consulting the decisions are made as to which measures will be implemented first.

Measures to be taken at the Media planning frequently taken into account are a corporate design and logo adapted to the company and industry, as well as the usual advertising materials, business cards and flyers.

A media agency often also offers conception, planning and design of graphic design services for marketing.

The objective of the projects is clear: If the target group can be shown what they expect to see, many interested parties and customers will be generated for the company in the end. Whether this goal has been achieved is determined during a final consultation within the framework of a success analysis.

Increasing visibility and reach are measurable results that serious media agencies can achieve as part of the Support of a customer need to deliver in digital services such as search engine optimisation (SEO).

A media agency also has overlaps with a marketing agency. In order to make a client's service or product better known on the internet, different Online marketing measures seized.

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What is Online Marketing?

Online marketing is the use of web-based channels to promote a company's brand, products or services to potential customers. These channels include social media marketing, search engine optimisation, ads, content marketing and email marketing.

Content marketing is a sub-area of search engine optimisation (SEO) that should not be missing from the strategic plan. Basically, it is about placing topics on the website in specific places that potential prospective customers of one's own service are looking for.

Social media marketing and Advertising e.g. on Facebook and Instagram can be used in a supportive way for certain visual products and specific target groups.

What role does correct communication play in advertising?

Choosing the right communication channel is crucial for Targeted advertising crucial. Only then is it possible to reach potentially interested parties in a cost-efficient way. With the Communication several things are crucial: 

Has the right medium been chosen with which to establish contact?
Can the target group be addressed specifically?
Is the language used in the communication appropriate?

What marketing measures does an advertising agency offer?

An advertising agency basically offers the marketing measures Online and offline advertising. In the implementation of different projects, however, it relies exclusively on advertising measures. Nowadays, online advertising is usually in the foreground, as it is possible to address the target group in a very targeted way.

Frequently implemented measures include:

"YouTube Ads
"Google Ads
"Facebook advertising campaigns
" Instagram advertising
" Tiktok Ads

What online marketing measures does a media agency offer?

Online marketing measures are all marketing sub-areas that are carried out on the internet. A media agency usually offers SEO, SEA, social media marketing and advertising (ads).

Depending on the service or product, other measures make sense. For a Online shop with metal goods is Google optimisation a good choice, as most prospective customers search for them on Google. In the case of another e-commerce shop that sells clothing, on the other hand, social media measures also make sense, as many potential customers search for inspiration on Instagram from mobile devices such as smartphones and tablets.

When does social media marketing make sense?

Social media marketing makes sense if you do business in a very visual industry. Especially in the field of nutrition and for most products, the development of social media channels is a suitable measure to increase the visibility of one's own offers.

When is search engine optimisation (SEO) useful?

Search engine optimisation is always useful if you want to sell services and products to end customers and the target group mainly searches for the services or products on Google. Also in the B2B area, SEO can also help to increase visibility for potential cooperation partners. SEO is a very efficient way to become more visible on the internet, as optimised evergreen content has the potential to be ranked high by search engines for many years with slight modifications.

When should a company hire a media agency?

If you want to improve the image of your company and increase the number of clients, hiring a Media agency one of the most effective measures to achieve this goal. Since most prospective customers search for services on the internet, an optimised web presence makes sense. Measurable results that lead to a noticeable Increase visibility and ensure greater market share are the hallmarks of good media agencies.

This picture shows a man commissioning a media agency with the help of his laptop

Here is an overview of the services we offer at

Corporate Design
Web design
Social media
Logo design
Keyword analysis
Google Ads
Online Shop
Content marketing
Influencer Marketing
Business cards
Maintenance & Care

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